How can Byredo extend beyond fragrance?
A multi-sensory dining experience that transforms Byredo’s most iconic scents into curated tasting menus, designed to challenge the connection between fragrance and memory. Developed as part of a sensory design course, this concept explores how scent-driven storytelling and luxury fragrance can extend into the culinary space.
Drawing inspiration from Salt & Straw’s experimental flavors and Byredo’s past dining collaborations, I crafted an experiential dining experience framework that considers brand alignment and the emotional impact of sensory immersion. The concept considers spatial design, curated flavor pairings, potential challenges, and mockups to pitch a curated brand experience.
