I served as Creative Director for an editorial spotlighting CASETiFY's collaboration with artist Kira Cyan, shot at CASETiFY Studio and featured in Philia, Haute Magazine's tenth issue. The project aimed to translate the collection's tech accessories through a romantic lens that aligned with the broader theme of Philia— a celebration of intimacy and connection.
Process & Creative Approach:
As Creative Director, I developed the overarching theme, Philia, setting the emotional and visual tone that would guide the entire editorial. While the Directors of Photography conceptualized the shoot's specific look and styling, I closely collaborated with them to ensure their vision stayed true to the theme. By green lighting and refining the visual concepts throughout the production and post-production process, I oversaw styling, set design, imagery selection, and edited all final assets to maintain a cohesive, feminine aesthetic.
Company: CASETiFY in collaboration with Haute Magazine
Role: Creative Director
Skills: Creative Direction, Visual Concept Development, Art Direction, Brand Alignment, Editorial Leadership
Deliverables: Visual Guidelines, Thematic Concept Development, On-Set Creative Oversight, Post-Production Editing

Shot by Jimin Hong

Shot by Franklin Lam

Shot by Fiona Choo

Shot by Giovanna Souza