Haute Magazine is the University of Southern California's largest, award-winning fashion, culture, and lifestyle publication, boasting over 950,000 impressions on Issuu. The magazine features student work alongside industry icons and professionals like Rihanna, Billie Eilish, Grimes, The Weeknd, Kendrick Lamar, and more. Brand collaborations have included Gentle Monster, Los Angeles Fashion Week, MembersOnly, Liquid Death, STIIIZY, Vans, Sculptor Worldwide, and many more.
As Creative Director, I led the production of Haute Magazine's ninth and tenth issues, overseeing a team of 85 creatives including photographers, marketers, videographers, and writers.
Process & Leadership:
For each issue, I developed moodboards and visual concepts that defined the overarching theme, look, and feel— guiding the creative direction across all imagery and content for an entire semester. I coordinated with brands to secure collaborations, providing moodboards and product briefs to integrate their products seamlessly, staying true to the visual identity of both the brand and magazine. Additionally, I curated and selected all imagery featured on Haute's platforms, maintaining consistent brand voice and visual storytelling.
For each issue, I developed moodboards and visual concepts that defined the overarching theme, look, and feel— guiding the creative direction across all imagery and content for an entire semester. I coordinated with brands to secure collaborations, providing moodboards and product briefs to integrate their products seamlessly, staying true to the visual identity of both the brand and magazine. Additionally, I curated and selected all imagery featured on Haute's platforms, maintaining consistent brand voice and visual storytelling.
Publication: Haute Magazine
Role: Creative Director
Skills: Creative Direction, Visual Development, Storytelling, Brand Collaboration, Team Leadership, Project Management, Producing
Deliverables: Moodboards, Visual Concepts, Brand Partnership Campaigns, Cover Photography
Role: Creative Director
Skills: Creative Direction, Visual Development, Storytelling, Brand Collaboration, Team Leadership, Project Management, Producing
Deliverables: Moodboards, Visual Concepts, Brand Partnership Campaigns, Cover Photography
