During my internship at Wasserman as an Art Direction Intern, I supported the creative team behind Samsung’s digital, social, and experiential campaigns. My work focused on maintaining visual cohesion across platforms, analyzing cultural and editing trends, and assisting the art directors and designers in preparing assets for global rollout. I worked on multiple campaigns simultaneously, helping shape the visual direction of short-form content while supporting the production workflow that brings large-scale creative to life.
Process & Research:
A core part of my process involved strategy and visual ideation for upcoming campaigns. For the Samsung x NYC Marathon and Moohan VR campaign, I helped explore early creative directions around community storytelling, motion pacing, and concept suggestions that tied into tech culture. My process began with weekly trend reporting-- tracking emerging aesthetics, motion languages, editing styles, and cultural shifts across TikTok, Instagram, and youth culture movements. These reports informed the art direction of upcoming content, shaping decisions around pacing, color, tone, and platform-native storytelling. Executionally, I supported senior and junior art directors by preparing assets for cross-platform deliverables, such as resizing, reformatting, and redesigning. This included adapting layouts for vertical vs. horizontal, ensuring visual consistency between regions, and applying Samsung's global visual system.
A core part of my process involved strategy and visual ideation for upcoming campaigns. For the Samsung x NYC Marathon and Moohan VR campaign, I helped explore early creative directions around community storytelling, motion pacing, and concept suggestions that tied into tech culture. My process began with weekly trend reporting-- tracking emerging aesthetics, motion languages, editing styles, and cultural shifts across TikTok, Instagram, and youth culture movements. These reports informed the art direction of upcoming content, shaping decisions around pacing, color, tone, and platform-native storytelling. Executionally, I supported senior and junior art directors by preparing assets for cross-platform deliverables, such as resizing, reformatting, and redesigning. This included adapting layouts for vertical vs. horizontal, ensuring visual consistency between regions, and applying Samsung's global visual system.
Company: Wasserman
Role: Art Direction Intern
Skills: Creative Strategy, Concept Ideation, Trend Reporting, Visual Research, Platform Behavior Analysis, Asset Adaptation, Brand Systems
Deliverables: Trend Decks, Creative Concepts, Visual Directions, Campaign Research, Asset Prep & Versioning
Role: Art Direction Intern
Skills: Creative Strategy, Concept Ideation, Trend Reporting, Visual Research, Platform Behavior Analysis, Asset Adaptation, Brand Systems
Deliverables: Trend Decks, Creative Concepts, Visual Directions, Campaign Research, Asset Prep & Versioning
TREND REPORTING & DESIGN
Conducted weekly reports analyzing motion trends, editing styles, platform behaviors, and visual culture across TikTok and Instagram. These insights informed tone, pacing, and references for multiple Samsung campaigns.
Conducted weekly reports analyzing motion trends, editing styles, platform behaviors, and visual culture across TikTok and Instagram. These insights informed tone, pacing, and references for multiple Samsung campaigns.
CAMPAIGN IDEATION: NYC MARATHON + MOOHAN VR
Contributed to early-stage strategy and visual ideation across multiple Samsung initiatives. Supported the development of moodboards, motion references, and platform-specific concepts informed by weekly trend research. Helped explore visual storytelling approaches and content angles that aligned with Samsung’s brand identity, audience behavior, and cultural context.
Contributed to early-stage strategy and visual ideation across multiple Samsung initiatives. Supported the development of moodboards, motion references, and platform-specific concepts informed by weekly trend research. Helped explore visual storytelling approaches and content angles that aligned with Samsung’s brand identity, audience behavior, and cultural context.
SOCIAL-FIRST VIDEO CREATION
Edited and produced a motion piece for Samsung’s Instagram, adapting creator-style pacing and trend-informed motion language. This asset was posted directly by Samsung’s social channels, garnering over 52.9K views.
Edited and produced a motion piece for Samsung’s Instagram, adapting creator-style pacing and trend-informed motion language. This asset was posted directly by Samsung’s social channels, garnering over 52.9K views.
PLATFORM ADAPTATION
Supported art directors by resizing and adapting assets across platforms (IG, TikTok, YouTube). Ensured consistency in layout, pacing, and Samsung’s global brand system while preparing deliverables for multi-market rollout.
Supported art directors by resizing and adapting assets across platforms (IG, TikTok, YouTube). Ensured consistency in layout, pacing, and Samsung’s global brand system while preparing deliverables for multi-market rollout.
