This project imagines a bold collaboration between Chrome Hearts and Travis Scott through grillz and gems brought to life through 3D modeling, animation, and video post-production in Blender and Adobe Premiere.
Chrome Hearts' gritty yet luxurious craftsmanship merges with Travis Scott's raw, rebellious aesthetic to redefine luxury with a streetwear edge. This fusion of urban culture and high-end fashion challenges traditional conceptions of luxury, celebrating a look that is both refined and unapologetically bold.
Target Audience & Campaign Goal:
This project targets young, fashion-forward streetwear enthusiasts and trendsetters who embrace a rebellious, edgy aesthetic. These individuals value exclusivity, craftsmanship, and the fusion of luxury with urban culture. Fans of Travis Scott and Chrome Hearts who stay on top of music, fashion, and art trends, are drawn to bold statement pieces that express individuality and status. Teeth accessories have long been a trend among people who care about their appearance and personal style, willing to invest in unique items that transform their look and elevate their wardrobes. This audience is highly engaged on social media, on the lookout for the next fashion trend and responds strongly to visually striking, culturally relevant content.
This project targets young, fashion-forward streetwear enthusiasts and trendsetters who embrace a rebellious, edgy aesthetic. These individuals value exclusivity, craftsmanship, and the fusion of luxury with urban culture. Fans of Travis Scott and Chrome Hearts who stay on top of music, fashion, and art trends, are drawn to bold statement pieces that express individuality and status. Teeth accessories have long been a trend among people who care about their appearance and personal style, willing to invest in unique items that transform their look and elevate their wardrobes. This audience is highly engaged on social media, on the lookout for the next fashion trend and responds strongly to visually striking, culturally relevant content.
This video can be posted in the format of a reel on Instagram— it aims to generate hype by showcasing the unique collaboration's raw and high energy and luxe craftsmanship. By blending the gritty textures of Chrome Heart's with Travis Scott's rebellious persona, it speaks to both brands' identities. It is meant to excite core fans and fashion insiders alike, positioning grillz and gems as a must-have accessory that redefines luxury streetwear.
Process & Creative Approach:
This project was completed as part of an introductory 3D modeling course with a two-week deadline. I wanted to challenge myself by translating the gritty aesthetic I enjoy executing in photography, a medium I'm comfortable with, into this new digital medium I had just started picking up. After several brainstorm and moodboard sessions of potential, speculative brand crossovers, I ultimately decided on this after listening to Travis Scott's discography.
This project was completed as part of an introductory 3D modeling course with a two-week deadline. I wanted to challenge myself by translating the gritty aesthetic I enjoy executing in photography, a medium I'm comfortable with, into this new digital medium I had just started picking up. After several brainstorm and moodboard sessions of potential, speculative brand crossovers, I ultimately decided on this after listening to Travis Scott's discography.
I could vividly envision a VHS-style, flashy edit to Travis Scott's STOP TRYING TO BE GOD, and began the project by moodboarding to the specific song.
I focused on capturing the intricate details of Chrome Hearts' craftsmanship and translating Travis Scott's rebellious energy into 3D form and through the video editing. Working in Blender, I modeled and animated each piece.
Company: Speculative Collaboration, Chrome Hearts x Travis Scott
Role: Art Director
Skills: Art Direction, 3D Modeling, Concept Development, Visual Storytelling
Deliverables: 3D Modeled Grillz & Gems, Animated Visuals
Role: Art Director
Skills: Art Direction, 3D Modeling, Concept Development, Visual Storytelling
Deliverables: 3D Modeled Grillz & Gems, Animated Visuals
CHROME HEARTS PENDANTS MODELED BY REALKEVIN.
