During my internship at We Are Social, Tripadvisor was a primary client I worked with. I redesigned presentation decks and created mock-ups for visual assets featured on Tripadvisor's social platforms-- ranging from originals series to UGC content and more. Working closely with Tripadvisor's newly launched brand expression and guidelines, I ensured all internal and client-facing decks adhered to their refreshed identity system. 
In addition to deck work, I applied creative strategy to generate monthly content ideas aligned with Tripadvisor's goals. These ranged from targeting specific audience segments, spotlighting unique features, to promoting seasonal traveling destinations and experiences. By staying on top of social media trends, I translated insights into ideas that resonated with Tripadvisor's audience persona while maintaining a tone consistent with their brand identity. 
A significant part of my work involved cycling out outdated photography and replacing it with fresh, tasteful imagery that better reflected Tripadvisor's brand expression-- ensuring all visuals visuals felt current, cohesive, and on-brand.
Company: We Are Social
Role: Creative Intern
Skills: Creative Strategy, Deck Redesign, Visual Asset Creation, Brand Identity Application
Deliverables: Presentation Decks,  Graphic Mock-ups, Visual Identity Application