I led the art direction for MembersOnly's campaign featured in Haute Magazine's 8th issue, In Plain Sight. The campaign celebrated the beauty in everyday moments by showcasing MembersOnly's vintage American clothing through bright, natural lighting and a casual, college campus aesthetic. This approach emphasized the brand's dedication to timeless silhouettes with authenticity, warmth, and a nostalgic yet fresh feel.
Creative Approach & Execution:
On set, I played a key role in ensuring that the clothing, models, and posing embodied the campaign's stylish yet warm spirit. I collaborated closely with the photography team and models to preserve the energy we aimed to capture. Following the shoot, I edited all final assets, refining each image to enhance its warmth.
On set, I played a key role in ensuring that the clothing, models, and posing embodied the campaign's stylish yet warm spirit. I collaborated closely with the photography team and models to preserve the energy we aimed to capture. Following the shoot, I edited all final assets, refining each image to enhance its warmth.
Company: MembersOnly in collaboration with Haute Magazine
Role: Art Director
Skills: Art Direction, Talent Communication, Post-Production Editing, Brand Consistency
Deliverables: Visual Assets
Role: Art Director
Skills: Art Direction, Talent Communication, Post-Production Editing, Brand Consistency
Deliverables: Visual Assets
Shot by Fiona Choo
Shot by Fiona Choo
Shot by Jenny Yu
Shot by Alan Phan
Shot by Fiona Choo
Shot by Emma Lloyd