For Sculptor Worldwide's feature in Haute Magazine's ninth issue, Limbo, I led the creative direction for a large-scale shoot that took place in a professional studio with a full set design featuring Roman architectural elements and cloud motifs, with over 25 photographers and videographers in attendance, along with four models.
Creative Approach & Leadership:
I produced the moodboard sent to Sculptor Worldwide— a South Korean streetwear brand— ensuring the visual narrative balanced fragility and strength through airy, textured styling choices like fur and breathable content. To align with Sculptor Worldwide's sculptural ethos, I scouted and oversaw the studio set design that incorporated Roman architecture, highlighting the brand's craftsmanship. I worked directly with the brand's marketing representative via Zoom— in Korean. Additionally, I styled the models and edited all final imagery, ensuring every asset reflected the haunting yet ethereal theme of Limbo and the brand's identity.
I produced the moodboard sent to Sculptor Worldwide— a South Korean streetwear brand— ensuring the visual narrative balanced fragility and strength through airy, textured styling choices like fur and breathable content. To align with Sculptor Worldwide's sculptural ethos, I scouted and oversaw the studio set design that incorporated Roman architecture, highlighting the brand's craftsmanship. I worked directly with the brand's marketing representative via Zoom— in Korean. Additionally, I styled the models and edited all final imagery, ensuring every asset reflected the haunting yet ethereal theme of Limbo and the brand's identity.
Company: Sculptor Worldwide in collaboration with Haute Magazine
Role: Creative Director
Skills: Creative direction, Producing, Moodboard Development, Styling, Post-Production Editing, Bilingual Brand Communication
Deliverables: Moodboards, Studio Production, Brand Collaboration, Model Styling, Visual Assets
Role: Creative Director
Skills: Creative direction, Producing, Moodboard Development, Styling, Post-Production Editing, Bilingual Brand Communication
Deliverables: Moodboards, Studio Production, Brand Collaboration, Model Styling, Visual Assets
Shot by Alan Phan
Shot by Alan Phan
Shot by Fiona Choo
Shot by Fiona Choo
Shot by Fiona Choo
Shot by Jimin Hong
Shot by Bryson Nihipali
Shot by Zongyi Wang
Shot by Zongyi Wang